Name Your Price

THE PROMPT VAULT

Most small businesses price their work the same way they pick a lottery number. A glance at a competitor's website, a gut feeling, a quiet fear of charging too much, and boom, that is the number for the next three years. No math, no strategy, just vibes and a little bit of dread. And every month that number is off, it quietly bleeds you, either scaring away buyers who would have paid more or handing away margin you never needed to give up.

Here is the good news. Pricing and offer building used to require an expensive consultant and a lot of squinting at spreadsheets. Now you have a thinking partner on tap that will interrogate your offer, model your buyer, and stress test your price for the cost of a coffee. You just have to ask it the right way. So today I am handing you the seven prompts I use to take a plain "here is what I charge" and turn it into an offer that sells itself at a price that respects your work.

Run these in whatever assistant you like. ChatGPT and Claude both handle this beautifully, and you do not need a paid plan to start. Feed each prompt real details about your business, not vague placeholders, because the quality of what comes back is a mirror of what you put in. Let us go.

First, put your own offer on the table and make the machine poke holes in it. You cannot improve what you cannot see clearly.

Second, get inside the buyer's head. People do not pay for what you do. They pay for what it gets them, and if you cannot name that, you will always underprice.

Third, build the value stack. A single price on a single thing invites haggling. A stack of clearly named pieces makes the same price feel like a steal.

Fourth, give buyers a choice of yes instead of a choice of yes or no. Three tiers almost always beat one.

Want the offer built, not just brainstormed? The AI Workflow Blueprint takes these prompts further with the fill in the blank offer templates, the pricing calculator, and the exact sequence to go from "here is what I charge" to a packaged offer you can put live this week. It is $47. Reply with BLUEPRINT and build it today.

Fifth, kill the risk. The number one thing standing between a buyer and your price is the fear of getting burned. Remove it and the price stops being scary.

Sixth, rehearse the objection before you ever hear it out loud. "It is too expensive" is not a wall. It is a question in disguise.

Seventh, name the thing and write the pitch. A great offer with a forgettable name and a mushy pitch still loses.

These prompts are only as smart as what you feed them, and the single biggest upgrade you can make is feeding them real intelligence about the humans who actually buy from you. The more you know about who your customers are and what they value, the sharper every one of these answers gets. A tool like Clay helps you keep that customer intelligence organized and at your fingertips, so when you sit down to price an offer you are working from who your buyers really are, not who you imagine them to be.

Once you have your offer named and priced, it needs a place to live and a way to reach people. That is where your newsletter earns its keep. Deliver the offer to your list through a platform like Beehiiv and you are pitching to people who already know you, which is the warmest, highest converting audience you will ever have. A great offer aimed at strangers is a whisper in a stadium. The same offer aimed at your list is a handshake.

Before you run the prompts, know the traps they are built to pull you out of, because naming them is half the cure.

The first is anchoring to your competitor instead of your value. You peek at what the shop down the street charges and price a hair under, and now you have handed your pricing power to a business that might be guessing just as badly as you were. Their price reflects their costs, their brand, and their fear, none of which are yours. Price from what your work is worth to your buyer, not from what your neighbor is brave enough to charge.

The second is the single lonely price. One number on one thing gives a buyer exactly two options: pay it or walk. Tiers give them a decision to make inside your offer instead of at the exit, and a buyer deciding which version to buy has already quietly decided to buy.

The third is the silent discount. You knock money off before anyone even asks, because you are nervous, and you train every future customer to expect it. Hold your price with a straight face and a clear reason, and you would be amazed how rarely you actually need to move it. Most price resistance is a request for confidence, not a request for a discount.

The fourth, and the most expensive, is never revisiting the number. Your costs went up, your skill went up, your results got better, and your price sat frozen in the past like a bug in amber. Prices are not tattoos. Review them on a schedule, the same way you would review anything else that decides whether your business thrives or just survives.

Here is the mindset shift that quietly doubles businesses. Stop selling your time and start selling the result. When you charge by the hour, you cap your income at the number of hours in a day and you punish yourself for getting faster and better, which is insane when you say it out loud. The more skilled you get, the less you earn per job. That is a trap dressed up as fairness.

Price the outcome instead. What is it worth to the customer to have the problem gone, the thing built, the result delivered. That number has almost nothing to do with how long it takes you and everything to do with what it is worth to them. A task that takes you twenty minutes because you are excellent at it can be worth hundreds to someone who cannot do it at all. Charging for the outcome lets your expertise finally pay you what it is worth, instead of billing your genius at the same rate as your grind.

None of this means gouging anyone. It means getting paid in proportion to the value you create instead of the clock you punch. Fair to them, fair to you, and finally sustainable for the business that has to keep the lights on. Feed that frame into the prompts above and watch your numbers stop apologizing for themselves.

Here is where most people fumble at the goal line. They run the prompts, nod at the smart output, feel briefly inspired, and then leave their price exactly where it was because changing it feels scary. Do not be that person. The whole point of this exercise is to end up with a different, better number and a stronger offer wrapped around it.

So block twenty minutes, run all seven prompts back to back on your real business, and come out the other side with a named offer, a value stack, three tiers, a guarantee, and a price you can defend without flinching. Then put it live. The market will tell you fast whether you nailed it, and you can adjust from there. What you cannot do is keep pricing by vibes and wondering why the money feels tighter than it should. Name your price. On purpose. Today.

One more nudge before you close this tab. The price you are scared to charge is almost always closer to the right number than the price you are comfortable with. Comfort is where you undercharge and call it being reasonable. The prompts above exist to replace that comfort with evidence, so that when you name the higher number you are not being greedy, you are being correct. Let the work make the case, then hold the line without flinching.

Want a second brain on your pricing? Inside the AI Business Accelerator we run these prompts on your real numbers together, build the offer, set the tiers, and pressure test the price so you launch it with confidence instead of a wince. It is $97. Reply with ACCELERATOR and let us find the money you have been leaving on the table.

Jordan

The AI Newsroom | Jordan Hale | ainewsroomdaily.com