Prompts That Dig

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A good analyst is one of the most valuable people you could hire and one of the least likely you will actually afford. Someone whose whole job is to go find out what is true, dig through the market, study your competitors, read your customers, and hand you back the picture you need to make a smart decision. That role costs real money, and most small operators never get to have it.

So today I am handing you the next best thing. Six research prompts that turn your AI workspace into a tireless junior analyst who works for the price of a subscription, never sleeps, and never tells you the report will be ready next week. Copy these, adapt the bracketed parts to your business, and put them to work. This is the Prompt Vault, and these are the ones I reach for most.

Before the prompts, one principle that doubles their value. AI research is only as good as the specificity you bring to it. A vague prompt gets you a vague, generic answer that reads like a textbook. A specific prompt, loaded with the real details of your situation, gets you something genuinely useful.

So everywhere you see brackets below, do not just fill them in lazily. Load them up. The more real context you give, the sharper the output. And treat the first answer as a starting point, not a final report. The magic is in the follow up. Push back. Ask it to go deeper on the weak parts. Ask it what it is missing. The conversation is where the real analysis happens. I run all of these in Claude, though any capable workspace such as Galaxy.ai will do the job.

Use this when you are entering a new space, considering a new offer, or simply realize you do not understand your own market as well as you should.

The prompt. "Act as a market analyst. I run a [type of business] serving [specific customer]. Map the current landscape of this market for me. Cover the main categories of solutions customers currently use, the typical price ranges in each, where customers are most frustrated with existing options, and which segments appear underserved. Then tell me the three most interesting gaps you see and why each might be an opportunity for a business of my size. Be specific and skeptical, not promotional."

What it gives you is the lay of the land in minutes, including the underserved gaps that are usually where the best opportunities for a small operator hide. The skeptical instruction matters. Without it the model cheerleads. With it you get something closer to honest counsel.

Use this on any competitor you want to understand, beat, or differentiate from.

The prompt. "Act as a competitive strategist. Here is everything I know about a competitor: [paste their website copy, pricing, reviews, anything you have]. Tear it down for me. What are they clearly good at. Where are they weak or vulnerable. What are their customers complaining about. How are they positioned, and where is the open flank they are not defending. Finally, given that I am a smaller and more agile operator, recommend the single most promising angle for me to differentiate against them."

The open flank is the phrase to care about. Big competitors are always strong somewhere and undefended somewhere else. The undefended somewhere is your opening, and this prompt is built to find it. Feed it real reviews for best results, because the complaints are where the weaknesses leak out.

This is the highest value prompt in the vault, and it is the one almost nobody runs. Use it on any pile of raw customer language. Reviews, survey responses, sales call transcripts, support tickets.

The prompt. "Act as a customer insight researcher. Below is a collection of unedited things my customers and prospects have said: [paste the raw text]. Analyze it and tell me the exact words and phrases customers use to describe their problem, the words they use to describe the outcome they want, the objections and hesitations that come up most, and the emotional drivers underneath the practical ones. Quote their actual language wherever possible. I want to hear how they talk, not how a marketer would summarize it."

Why this matters so much. The words your customers use are the words that should appear in your marketing, your sales pages, and your offers. When your copy mirrors the exact language in a prospect's head, it converts at a level that clever invented copy never touches. If you have call transcripts from Fathom piling up, this prompt is how you turn that archive into the most valuable marketing input you own.

Use this before you launch anything, or on an existing offer that is underperforming.

The prompt. "Act as a sharp and skeptical buyer in my target market. Here is my offer: [describe the offer, the price, what is included, who it is for]. Pick it apart the way a smart, busy, slightly cynical prospect would. What is confusing. What feels overpriced or underpriced. What claims do you not believe. What is missing that would make you trust it. What would make you hesitate to buy even if you wanted the result. Then suggest the three changes that would most increase the chance I would buy."

This is free, brutal, useful feedback before you spend a dollar promoting something. The instruction to play a slightly cynical prospect is what makes it work. A polite reviewer tells you it looks great. A cynical buyer tells you the truth, and the truth is what you need before launch, not after.

Use this when you suspect, as most operators secretly do, that your pricing is off.

The prompt. "Act as a pricing strategist. I sell [offer] to [customer] for [current price]. The transformation or outcome it delivers is [describe the real value, ideally in money or time saved]. Analyze whether my pricing is aligned with the value delivered. Walk through how a customer would mentally justify this price, what comparable alternatives they would weigh it against, and whether there is room to raise it or a reason it is too high. Recommend a pricing structure, including whether tiers or a higher anchor option would help, and explain the reasoning."

Most small operators are underpriced, not because they are foolish but because they price from their own anxiety rather than from the value delivered. This prompt drags the conversation back to value, which is where pricing belongs.

Use this whenever you are stuck on a real decision and circling the same thoughts without resolution.

The prompt. "Act as a strategic advisor who has no stake in the outcome. I am deciding whether to [the decision]. Here is the relevant context: [dump everything that matters, the constraints, the numbers, what I am afraid of, what I am hoping for]. Lay out the strongest case for each option. Identify the assumptions I am making that might be wrong. Name the risks I am probably underweighting because I want one option to be true. Then tell me what additional information would most reduce my uncertainty, and give me your honest recommendation with the reasoning."

This one is less about external research and more about thinking clearly under pressure. The value is the structure it forces and the assumptions it surfaces, including the ones you are protecting because you have already secretly decided. A good advisor names those. So does a well prompted model.

A quick note on the frontier, because the research prompts get sharper when the model can pull in real outside data rather than work from what it already knows. Enrichment platforms like Clay let you feed real prospect and company data into your process, so your competitor and market work is grounded in current facts rather than general knowledge. And research focused tools such as Littlebird point at where this is heading, with AI that goes and gathers the current picture for you rather than recalling an old one. Pair the prompts above with live data and your junior analyst grows up fast.

Here is the habit that turns this from a one time read into a permanent asset. Every time one of these prompts produces something genuinely useful, save the exact version you used, brackets filled in and all, into a personal prompt library. A simple document is fine. Over a few months you build a vault of prompts tuned to your specific business that get better every time you use them, because you keep the winners and refine them. That library becomes one of the quiet competitive advantages nobody can copy, because it is built from your business and your language.

If you want the head start, the full Prompt Vault with all six of these plus two dozen more, each one tested and ready with usage notes, is part of the AI Workflow Blueprint at $47. Reply BLUEPRINT and you skip the building phase entirely.

The vault gets dramatically more powerful when you stop running the prompts in isolation and start chaining them. The output of one becomes the input to the next, and the analysis compounds.

Run the market landscape first. Take the gap it surfaces and feed it into the competitor teardown to see who already plays there and where they are weak. Take the open flank that surfaces and run it through the offer pressure test to shape something that exploits it. Then run the pricing investigator on the offer you just shaped. In under an hour you have moved from a fuzzy sense that there might be an opportunity to a specific, differentiated, sensibly priced offer pressure tested against a real competitor, with the customer language already mined to write the page. That is a week of an analyst's work, done in a single focused session, for the price of nothing extra. Chaining is where the vault stops being a set of tricks and becomes an actual research process.

The point of all of this is not that you now have six prompts. It is that the analyst function, which used to be locked behind a salary you could not justify, is now available to you on demand for the cost of a subscription. The research that informs good decisions, the kind big companies pay teams to produce, is now a conversation away.

The operators who win the next few years will be the ones who actually use this, who run the market landscape before entering, who mine the customer language before writing the page, who pressure test the offer before the launch. Not because it is clever, but because making decisions informed by real research instead of gut and guesswork is simply a better way to run a business, and it is finally cheap enough for you to do every single time.

If you want me to run this research process on your actual business and walk you through what it surfaces, that is the AI Business Accelerator at $97. Reply ACCELERATOR.

Tomorrow we put a single tool on trial and find out whether it earns its place in your stack. Bring your skepticism.

Jordan

The AI Newsroom | Jordan Hale | ainewsroomdaily.com

Tell him the campaign. Viktor pulls last quarter's performance from Meta and TikTok, scrapes competitor ads, drafts the brief, posts it for review. You edit, he ships the creative requests to your designer. Inside Slack.

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