Sponsored by
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
A junior marketing hire in most US markets costs you somewhere between four and six thousand dollars a month, fully loaded with taxes, benefits, software, and the ramp time before they are productive. Three months in, they are doing okay work. Six months in, they are doing real work. Twelve months in, they leave for a role that pays them what they are now actually worth.
I am not telling you to fire your junior marketer. If you have a good one, hold on to them with both hands. I am telling you that if you do not have one, and you are a small operator trying to figure out whether you can afford one, the answer for many of you is "not yet, and you might not need to."
The seven prompts below cover roughly the same surface area as a competent junior marketer doing first drafts. They will not replace a senior strategist. They will not replace someone who deeply knows your business. They will replace the part of the marketing job that is "make the first version of the thing so the senior person can edit it." Which, depending on your situation, is most of the job.
Run these in Galaxy.ai on your model of choice, or use Claude or ChatGPT directly if you prefer. Same outputs, same logic. Pick your poison.
A note before we start. These prompts work best when you customize the bracketed sections with your actual business context. Do not just copy paste them and run them generically. Spend ten minutes once filling in your business specifics. Then save the customized version. Future you will thank present you.
Prompt One: The Weekly Newsletter Outline
You are my marketing assistant. I run [type of business] selling [product or service] to [audience]. My brand voice is [three adjectives that describe how you sound]. My audience cares about [three things they care about]. They struggle with [their top pain point].
Generate three potential newsletter angles for this week based on the following inputs:
- Recent customer questions: [paste 3 to 5 actual questions]
- Current promotion or offer: [your offer]
- Industry news this week: [paste a headline or two]
For each angle, give me: a working title, a one sentence hook, the three main points the piece would cover, and a suggested CTA tied to my offer. Make the angles distinct from each other so I am picking between real options, not three versions of the same idea.
What this replaces. The thirty minutes of staring at a blank document trying to figure out what this week's email should be about. You are not deciding from scratch. You are picking from three pre worked options.
How often to run it. Weekly. Same day every week. Make it a calendar block.
Prompt Two: The Social Repurpose
Take the article below and turn it into the following posts:
1. One short text post, under 280 characters, that captures the most counterintuitive point from the piece and hooks readers to want more.
2. One longer text post, around 700 characters, that summarizes the core argument with a clear takeaway.
3. One thread or carousel of 5 to 8 short connected points pulled from the piece, each one able to stand alone.
4. Three pull quotes that would work as image cards, each under 20 words.
Match the voice of the article. Do not soften the edges. Do not add hedges that were not in the original. Do not invent statistics. If a sentence in the original is punchy, the social version should be punchier, not gentler.
ARTICLE:
[paste full article]
What this replaces. The hour and a half of manually pulling tweets, threads, and quote cards out of a long form piece every time you publish.
How often to run it. Every time you publish a primary piece of content. Schedule the outputs in Buffer across the week.
Prompt Three: The Cold Outreach Personalizer
You are writing personalized cold outreach for me. My offer is [your offer in one sentence]. My ideal client looks like [describe ideal client in one sentence].
For each prospect below, write a 4 to 6 sentence cold email that:
- Opens with a specific, true observation about their business pulled from the context I provide. Never compliment something generic. Reference something they actually did.
- Connects that observation to a specific problem my offer solves.
- States what my offer is in plain language, in one sentence.
- Ends with a low friction ask, not a meeting request. Either a question or a yes or no
Tone: peer to peer, not salesperson to prospect. Confident, not eager. No exclamation points. No "I hope this finds you well." No "I noticed you" generic openers.
PROSPECTS:
1. Name: [name], Company: [company], Context: [what they recently did, posted, or announced]
2. Name: [name], Company: [company], Context: [...]
3. Name: [name], Company: [company], Context: [...]
What this replaces. The hour per email it takes to write genuinely personalized cold outreach manually, and the conversion disaster of mass templated outreach that everyone can spot.
How often to run it. As often as you do outreach. The model handles personalization at scale. You just provide the prospect context, which is the only part that requires your human research anyway.
Pro tip. Pair this with Clay to gather the prospect context automatically. The combination is genuinely unfair.
Prompt Four: The Customer Win Post
I just had a customer outcome I want to write about. Here are the facts:
- Customer type: [industry, size, role]
- Their starting situation: [what was broken or limiting before]
- What they did with my product or service: [specifics]
- The measurable outcome: [number, percentage, time saved, dollars made]
- The timeframe: [how long it took]
Write three versions of this story:
1. A short social post, around 600 characters, that leads with the outcome and uses curiosity to pull the reader through.
2. A longer story version, around 200 words, suitable for a case study one pager.
3. A 3 to 4 sentence quote attributed to the customer that I can ask them to approve and use as a testimonial.
Do not exaggerate. Do not invent details. Use only what I gave you. If a piece feels weak with the facts I provided, tell me what one additional piece of information would make it stronger.
What this replaces. Most operators do not write up customer wins because the writing feels self congratulatory and tedious. This removes that friction entirely. You get three usable assets out of one ten minute brain dump.
How often to run it. Every single time a customer gets a measurable result. Build the habit.
Prompt Five: The Objection Handler
My most common objections from prospects are:
1. "It is too expensive."
2. "I do not have time to implement it."
3. "I tried something similar before and it did not work."
4. "I need to think about it."
5. [add your top 5 to 10 objections]
For each objection, write:
- A two sentence verbal response I can use in a sales conversation that acknowledges the concern, reframes it, and moves the conversation forward without sounding scripted.
- A one paragraph written response I can use over email or DM.
- One specific question I can ask back to the prospect to get to the real underlying objection, because the surface objection is usually not the real one.
Tone: confident, warm, not defensive, not pushy. Treat the prospect like a peer making a reasonable concern, not an adversary I need to overcome.
What this replaces. The flailing first six months of any new offer where you have not yet figured out what to say when prospects push back.
How often to run it. Once when you launch an offer. Then refresh quarterly as you learn which objections are actually most common.
Prompt Six: The Lead Magnet Generator
I want to create a lead magnet for my audience. Here is what you need to know:
- My audience: [who they are]
- Their biggest unsolved problem: [specific pain point]
- My eventual paid offer: [what they could buy from me]
- The specific transformation I want to deliver in the lead magnet: [what they will be able to do or know after consuming it that they cannot now]
Generate three lead magnet concepts that:
- Solve a real micro version of the bigger problem, in a way they can use immediately.
- Naturally lead the reader toward needing the full paid offer, without being a bait and switch.
- Can realistically be created in under 8 hours of work.
For each concept, give me: title, format (PDF, video, template, email course, etc.), 4 to 6 section outline, and one sentence on why this specific lead magnet would convert into the paid offer.
What this replaces. The strategic guesswork of "what should my lead magnet be." This prompt does the strategy. You do the building.
How often to run it. Every time you launch a new offer or refresh an existing one. Lead magnets get stale faster than founders realize.
Prompt Seven: The Content Audit
Below are my last 10 newsletter pieces or social posts. For each one, give me:
- A 1 to 10 score on how clearly the piece communicates a single core idea.
- A 1 to 10 score on how strong the hook is for someone who does not know me.
- A 1 to 10 score on whether the CTA is clear and tied to the content.
- One specific suggestion to improve the weakest of the three scores.
Then, looking across all 10 pieces collectively, tell me:
- The themes or topics I am writing about most often.
- The themes or topics I am avoiding that my audience probably wants.
- The voice patterns I lean on too heavily.
- Two specific changes that would meaningfully improve the next 10 pieces.
CONTENT:
[paste 10 pieces]
What this replaces. The annual or quarterly retrospective that most operators never actually do because it is tedious. The model does it in two minutes. You get an outside perspective on your own content without having to hire a coach.
How often to run it. Monthly. Or quarterly at minimum. Most useful when you feel like your content is plateauing and you cannot put your finger on why.
How To Actually Use These
These prompts are starting points, not finishing points.
Run them. Look at the output. Notice where the output is consistently off. Adjust the prompt to fix that pattern. Save the new version. Run again. Repeat until the output is roughly eighty percent of the way to publishable. That is the target. You are not trying to remove yourself from the loop entirely. You are trying to start eighty percent of the way to done instead of zero percent.
The operator who runs these prompts intelligently and edits the outputs is not replacing a senior strategist. They are absolutely replacing the time and cost of keeping a junior marketer on payroll, while producing output that is often stronger because the senior thinking is happening at the edit stage instead of being diluted across the entire process.
Build your customized versions of these seven prompts this week. Save them somewhere you can pull them up in two seconds. Use them constantly.
That is the entire vault for now. Use them well.
See you tomorrow,
Jordan
Take control of your chaotic inbox
Stop drowning in spam. Proton Mail keeps your inbox clean, private, and focused—without ads or filters.