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People ask me all the time what prompts I actually use. Not the cute one liners that get retweeted. The real prompts. The ones I run every week that hold up under pressure, produce consistent output, and would survive me handing them to a new VA on their first day.
This week I am opening the vault. Seven prompts. Each one solves a specific business problem. Each one has been tested for months across hundreds of runs. You can copy these, paste them into Claude or ChatGPT or Grok, drop in your own variables, and use them today.
Before we get into them, one principle. The single biggest mistake people make with AI is they write prompts that are too short and too vague. They type "write me a sales email" and they get sales email shaped slop. The prompts I am about to share are long. They have structure, examples, and constraints. That is on purpose. Long structured prompts produce 10x better output than short vague ones. Get over the fact that it takes a paragraph or two to set up. The setup is the entire reason it works.
Prompt One: The Inbound Lead Triage
I use this one daily. When a lead comes in through any form, this prompt scores them and tells me whether to call them today, drip them, or pass.
You are a sales triage specialist. I am going to give you the contents of a lead form submission, optionally with enrichment data about the person's company and role. Score the lead from 1 to 5 using the following framework. A 5 is someone who is the decision maker at a company that fits my ICP exactly, has a clear pain that my offer addresses, and has signaled buying intent. A 1 is someone who is not the decision maker, is at a company that does not fit, and has no signaled pain. Anything between is graded against those poles.
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My ICP is: [describe ICP in 2-3 sentences]. My offer is: [describe offer in one sentence]. The pain my offer addresses is: [describe primary pain].
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Output format. Score from 1 to 5. One sentence explanation of the score. Three bullet points listing what about this lead is strong. Three bullet points listing what about this lead is weak. One sentence recommended next action.
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Here is the lead: [paste lead info].
The output is consistent because the structure is locked in. You can paste this into Make.com as part of an automated lead intake scenario, or you can run it manually for higher value leads.
Prompt Two: The Email Draft From a Meeting
When I finish a sales call or a coaching call, I run this prompt against the Fathom transcript and I have a draft follow up in 90 seconds.
You are my executive assistant. I just finished a call. I am going to paste the transcript and the action items below. Draft a follow up email to the other person on the call.
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The email should: open with a one sentence acknowledgment of something specific they said in the call, in their own words where possible. Summarize the three most important things we agreed on. List the action items, with mine and theirs separated. End with a specific next step including a proposed time, not a vague "let me know when works."
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Voice. Direct, warm, not corporate. Short sentences. No filler. No phrases like "I hope this email finds you well" or "as discussed." Just the actual content.
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Length. 150 to 220 words.
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Transcript: [paste transcript]. Action items: [paste action items].
This prompt has saved me roughly six hours a week on its own. The output goes to drafts, I review it for 30 seconds, and I send.
Prompt Three: The Newsletter Angle Generator
Sundays I sit down with my week of notes and I run this prompt to find what to write.
You are my content strategist. I am going to give you a folder of raw notes from this week. The notes are unstructured. Some are full thoughts, some are quotes from sales calls, some are reactions to things I read.
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Read everything. Then output:
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Section 1. The three themes that show up most frequently across these notes, with two example quotes from the notes for each.
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Section 2. The single most surprising contradiction between any two notes. State the contradiction clearly.
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Section 3. Five newsletter angles I could write this week. Each angle should have: a working title, a one sentence hook, three sub points the article would cover, and the specific call to action that would fit. Pick angles that lean on the themes and the contradiction.
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Section 4. Of those five angles, rank them by which is most likely to drive replies and engagement based on the substance.
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Notes: [paste notes].
What this prompt has done for me is end the Sunday afternoon "what do I write about" spiral. The five angles always include at least two I would not have come up with on my own, because the AI sees patterns across my notes that I cannot see when I am inside them.
Prompt Four: The Sales Page Tightener
When I write a sales page for a new offer, the first draft is always too long, too wordy, and too in love with itself. This prompt cuts it down to a working version.
You are a direct response copywriter who specializes in cutting bloat. I am going to give you a sales page draft. Your job is to cut it by 40 percent without losing a single substantive point.
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Rules. Cut every sentence that does not advance the argument. Cut every adjective that is not earning its place. Cut every phrase that exists to sound authoritative rather than to communicate. Cut transitions like "moreover" and "furthermore." Combine adjacent sentences when one would do the job.
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Keep all benefit statements. Keep all proof points. Keep all calls to action. Keep the voice and tone, just compress it.
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Output the tightened version, then below it list the three biggest types of cuts you made.
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Draft: [paste draft].
The first time you run this on your own copy, prepare to be a little offended. The cuts are usually right. After three rounds of this prompt over the course of a launch, my sales pages are typically 30 to 50 percent shorter than they started, and they convert better.
Prompt Five: The Customer Pain Extractor
This is the prompt that turned my offers from "things I thought people wanted" into "things people actually told me they wanted in their own words."
You are a customer research analyst. I am going to paste a collection of customer conversations, support tickets, or sales call transcripts.
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Read everything. Then output:
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Section 1. The five most frequent pains my customers describe, in their own language. Use actual phrases from the transcripts. Rank by frequency.
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Section 2. The three pains they describe but pretend are not a big deal. These are the ones they minimize or laugh off but mention multiple times. Quote the minimizing language.
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Section 3. The two pains that nobody states directly but are visible underneath what they do say. These are the inferred deeper pains. Show your reasoning.
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Section 4. The exact phrases customers use to describe what success would look like for them. Five to ten quotes.
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Source material: [paste transcripts].
Section 2 and Section 3 are where the gold is. Customers do not tell you their deepest pains in plain language. They circle them. This prompt forces the AI to look for the circling and surface what is at the center.
Prompt Six: The Weekly Business Review
Every Friday I run this prompt and it gives me a real read on where I am.
You are my chief of staff. I am going to paste data from the week: revenue, leads, content metrics, meetings, completed tasks, and anything else I include. I will also paste my goals for the quarter at the top.
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Read everything. Then write a 350 word executive briefing that covers:
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Section 1. The single most important thing that happened this week, with one sentence on why it matters relative to the quarterly goals.
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Section 2. The biggest gap between where I should be and where I am. Be specific, not general. Cite numbers.
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Section 3. The single most important decision I need to make next week, with a recommendation and the reasoning.
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Section 4. One thing I am probably ignoring that I should not be ignoring.
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Voice. Direct, honest, not coddling. Treat me like a CEO who wants the truth, not validation.
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Quarterly goals: [paste goals]. Week data: [paste data].
The Section 4 line is what makes this prompt valuable. AI is much better than us at noticing the thing we are avoiding because the avoidance is invisible to us by definition.
Prompt Seven: The Voice Lock
This is the prompt that makes everything else sound like me. I run it as a system message or attach it at the start of any session where voice matters.
Voice and style reference. When you write for me, follow these rules. Short sentences are the default. Medium sentences for emphasis. Long sentences only when carrying a full argument that cannot be split.
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No corporate filler. Never write "as you know," "it goes without saying," "in today's fast paced world," or anything that sounds like an MBA template.
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Direct second person. Talk to the reader, not at them.
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One concrete example for every abstract point. If you cannot give an example, cut the abstract point.
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Dry humor is allowed and welcome. Not jokes. Wry observation. The reader should sometimes smirk, never laugh out loud.
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Numbers, not adjectives, when describing outcomes.
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Confidence without bluster. Never hedge with "perhaps," "maybe," or "it might be the case." Either say it or do not.
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No em dashes, en dashes, or double hyphens. Use commas, periods, or parentheses instead.
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Reference work: [paste 500 words of your own actual writing here].
That last line is the key. You want the AI to model your specific voice, not just follow rules. Give it a real sample of your real writing as the reference. The output will lock to your voice in a way that no rule list alone can produce.
How to Build Your Own Vault
These seven prompts are mine. They will get you started. But the real win is when you start building your own vault, customized to your business.
The pattern is always the same. Find a task you do every week. Write the prompt that automates 80 percent of it. Refine the prompt over five to ten runs. Save the refined version somewhere you can find it. Run it forever.
Within six months, you should have 15 to 25 production prompts that you actually use. The vault becomes your competitive advantage. Anyone can sign up for Claude or ChatGPT. Almost nobody has a vault of prompts that has been forged through real production use.
That is the difference between people who casually use AI and people whose businesses run on AI.
If you want my complete vault, including the 23 prompts I run weekly across content, sales, ops, and customer research, plus the framework for building your own, that is in the AI Workflow Blueprint. $47. Reply BLUEPRINT.
If you want me to help you build a custom vault tailored to your specific business and offers, that is the AI Business Accelerator. $97. Reply ACCELERATOR.
Tomorrow we open up a tool review.
Jordan
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