Every week, about 50 AI announcements flood my inbox. Most of them don’t matter. Some of them do. Here’s what you actually need to know from this week, filtered for people who use AI to make money instead of just talking about it.
THE BIG STUFF
AI MODELS: ANTHROPIC’S CLAUDE SONNET 4.5 EXTENDED THINKING IS PRODUCTION READY
The feature everyone was waiting for is finally stable. I’ve been running it in production workflows for complex analysis tasks. Accuracy is noticeably better than previous versions. If you’re doing research, data analysis, or strategic planning work, this is worth switching to.
WHY IT MATTERS: This is the first reasoning model that’s actually reliable enough for business-critical tasks. No more rolling dice on whether the AI will give you something useful or total garbage.
TOOLS: BUFFER ADDS NATIVE AI CONTENT SCHEDULER
Buffer’s new AI feature writes and schedules social posts based on your top-performing content. Tested it this week. It’s decent for maintaining presence when you’re too busy to post.
REALITY CHECK: The AI-generated posts are fine, not great. Use this for filling gaps, not for your main content strategy.
BUSINESS AI: LITTLE BIRD AI LAUNCHES PERSONAL AI ASSISTANT FOR PROFESSIONALS
Little Bird dropped a new personal AI assistant that integrates with your calendar, email, and project management tools. It’s positioned as an executive assistant replacement.
THE VERDICT: Interesting concept, execution needs work. Calendar integration is solid. Email drafting is hit or miss. Project management features feel half-baked. Worth watching, not worth paying for yet unless you’re drowning in admin work.
ENTERPRISE: MICROSOFT COPILOT GETS MAJOR ENTERPRISE FEATURES
If you’re in the Microsoft ecosystem, Copilot just got a lot more useful. Better Excel integration, PowerPoint automation, and Teams meeting summaries that don’t suck.
WHY IT MATTERS: For enterprise teams already paying for Microsoft 365, this is a no-brainer add-on. For everyone else, there are better options that don’t lock you into Microsoft’s world.
THE STUFF THAT DOESN’T MATTER (BUT PEOPLE ARE TALKING ABOUT)
ANOTHER AI-POWERED BROWSER EXTENSION LAUNCHED: It’s the 47th one this month. They all do the same thing. Skip it.
NEW AI WRITING TOOL PROMISES “HUMAN-LIKE CONTENT”: Spoiler: it’s just GPT-4o with a prettier interface and higher prices. Use the API directly and save money.
COMPANY X RAISES $50M FOR AI-POWERED Y: Cool. Wake me up when they ship a product that works.
WHAT I’M ACTUALLY USING THIS WEEK
People always ask what’s in my actual stack. Here’s what I used every day this week:
CONTENT CREATION: Claude Sonnet 4.5 for long-form, GPT-4o for quick social posts, Galaxy.ai to access both without switching tabs.
AUTOMATION: Make.com running about 15 workflows handling everything from email to content distribution to lead routing.
EMAIL: Superhuman for the interface and speed, AI drafts for responses. Saved probably 10 hours this week.
MEETINGS: Fathom for recording and transcription, AI summaries sent to my CRM automatically.
RESEARCH: Clay for prospect research, Claude for analysis of findings.
That’s it. Everything else is noise.
WEEKEND BUILD: THE CONTENT REPURPOSING MACHINE
Build this workflow and never manually create social posts again:
1. Write one long-form piece (blog post, article, newsletter)
2. Upload to Make.com automation
3. AI breaks it into 10 social posts (Twitter, LinkedIn, Facebook formats)
4. AI creates 5 email subject lines and preview text
5. AI generates 3 short video scripts based on key points
6. Everything exports to a Google Sheet for review
7. After approval, posts schedule automatically in Buffer or your tool of choice
TIME TO BUILD: 2-3 hours
TIME SAVED PER WEEK: 5-8 hours
COST: About $30/month in tools
One piece of content now feeds your entire marketing for a week. That’s the game.
THE ONE THING YOU SHOULD DO THIS WEEKEND
Stop reading about AI. Start building with it.
Pick one repetitive task you do every week. Something that takes 2+ hours and you hate doing. Build an AI workflow that handles 80% of it. Doesn’t have to be perfect. Just has to save you time.
You’ll learn more from one weekend of building than a month of reading newsletters (including this one).
Want pre-built templates for the workflows I actually use? Complete Make.com scenarios, prompts, and setup guides are in the AI WORKFLOW BLUEPRINT.
👉 COMMENT “WEEKEND” and I’ll send the details.
SEE YOU MONDAY
Next week we’re diving deep into AI video tools, market research workflows, and more practical builds you can actually use.
Enjoy your weekend. Build something.
Jordan Hale
The AI Newsroom
Seattle, WA
Real AI. Real Results. No Hype.